AMC Fullerton
1001 North Lemon, Fullerton, CA. 92832
(714) 992 – 6000

Specifications

    Operators: AMC
    Status: Open
    Opened: 12/18/87
    Closed: NA
    Current Use: Film/First Run  
    Screens: 8/10/20
    Seating: Slope/Stadium (1899/2582/4166 seats)

Profile

The history of AMC’s Fullerton location is a tale of three theatres. Opened in the winter of 1987, as an eight-plex, the theatre was expanded in to a ten-plex in 1992, and eventually a twenty-plex in 1997.

The initial addition was seamless, as two large auditoriums were added on to the existing structure. However, the mega plex expansion called for a second, separate, building to be constructed across from the original theatre, with two free standing box offices between the structures.

The resulting complex caused a host of logistical problems, most notably, the “bad side vs. good side” mentality among patrons. The original theatres, labeled “the classic side” by AMC, were/are standard 80’s multiplex in design. The auditoriums, labeled “the stadium side” by AMC, were prototypical late 90’s mega plex. In addition to the two diverse styles, the Fullerton 20 was also plagued by a severe lack of parking, as the addition was constructed over a large portion of the parking lot. This problem was later corrected when another building on the property was purchased and demolished for parking.

The eight- and ten-plex versions of the Fullerton theatre saw business levels that far exceeded the facility. Box office and hold out lines regularly stretched in to the parking lot, with the undersized lobby usually packed to full capacity. Yet, with the seemingly needed expansion to a twenty-plex, the facility frequently stood as more than the market demanded.

Today, the moderately successful Fullerton 20 stands as a unique piece of theatre history, illustrating the industry’s transition during the late 90’s megaplex boom.

Trivia

Seating
Slope Side
Aud 1 – 325
Aud 2 – 304 (92′ addition)
Aud 3 – 381 (92′ addition)
Aud 4 – 198
Aud 5 – 204
Aud 6 – 212
Aud 7 – 212
Aud 8 – 199
Aud 9 – 204
Aud 10 – 345 
Stadium Side
Aud 11 – 159
Aud 12 – 100
Aud 13 – 126
Aud 14 – 126
Aud 15 – 280
Aud 16 – 280
Aud 17 – 126
Aud 18 – 126
Aud 19 – 100
Aud 20 – 159

Images

Fullerton 8 Grand Opening

Fullerton 8 Grand Opening Contest

Fullerton 8 Grand Opening Raffle

Fullerton 8 Grand Opening Mailer

Fullerton 8 Free Pass

Fullerton 8 Daily Titan Print Add

Fullerton 8 Fullerton Tribune Print Add

Fullerton 10

Fullerton 20 Grand Opening

Fullerton 20 Opening Print Adds

Fullerton 20 LA Times Print Add

Fullerton 20 Grand Opening Week Statistics